Friday, May 9, 2008

The current phenomenon of “blogs”



Size of the Blogosphere

According to Sifry (2006), which is the founder and CEO of Technorati, stated that the blogosphere is doubling in size every 200 days and estimated about 175,000 weblogs are created each day, which means that approximately 2 blogs are created each second per day. Now, we are able to visualise how “BIG” the blogosphere is.

Technorati 2008

What are the current trends in Europe, Asia & Malaysia?


Different geographical area has different types of blog’s trend. In Malaysia, approximately 81% of people prefer to read social blog, as they prefer to acquire updated information of their related members through blog, as it is a medium of communication which is able to be real-time, personal and intimate, (Microsoft 2006). The most viewed social blog in Malaysia goes to Kennysia.com (Sabahan.com 2008).



"Japanese language" the most widely used


What types of blogs are prevalent in Europe, Asia & Malaysia?


In Japan, the most prevalent blog would be photo blog, as many bloggers in Japan uses pictures more than words in their blog. For example, Killian-nakamura is one of the blog which introduces the latest information regarding the new and innovative product and the latest trend in Japan (CSCOUT Japan). According to Hung (2007), Japanese language is the most widely used language in the blogosphere which accounted for 37% while English only accounted for 31%. Therefore, it shows how significant are Japanese blogs compared to the others.



What are the benefits?

Blogging is a medium which allows us to write freely without any restrictions, which we are able to gain freedom of speech from it. Other than that, according to Personal Money (2005), Liew Cheon Fong, Malaysia’s full time blogger are able to generate RM31, 000 per month from blogging. All in all, social blogs are the key channels of communication towards the community of Malaysia as they are able to communicate, entertained and obtain the updated information of their family and friends (Microsoft 2006).

Reference List


CSCOUT Japan: Global Trend Research 2008, viewed at 3rd May 2008,
<http://www.kilian-nakamura.com/blog-english/>


Hung, T. 2007, Blog Herald: The Blogosphere Latest Daily, viewed at 3rd May 2008,
<http://www.blogherald.com/2007/03/05/irrasshaimase-blogherald-japan-debuts/>


Microsoft Malaysia 2006, Women Rule in Malaysian Blogosphere, viewed at 1st May 2008,
<http://www.microsoft.com/malaysia/press/archive2006/linkpage4337.mspx>


Sabahan.com 2008, 50 Most Influential Blogs in Malaysia, Viewed on 7th May 2008,
<http://www.sabahan.com/2007/02/06/50-most-influential-blogs-in-malaysia/>


Sifry’s , D. 2006, State of Blogosphere, viewed at 29th April 2008,
<http://www.sifry.com/alerts/archives/000436.html>


Tan, S.Z 2005, ‘Making Money on the Net, Personal Money, vol.31, November issue, pp.31-32.

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