Friday, May 9, 2008

What is the new form of media publishing?


What comes into a person’s mind when we are talking about online video? The answer is Youtube. Youtube is the leader of online video and it is the medium of watching and sharing video worldwide since it started back in year 2005 (Youtube.com 2008). It is an ideal medium for people who love to watch videos and stay updated on current issues which happen not only locally but internationally. I tend to watch America’s television programme using YouTube, as it is convenient and the time for loading is fast compare to downloading the programme entirely, which I have to wait for hours.

There are few examples of video which have millions of people viewed. One of the video which has created a big hit was Marie Digby video cover of ‘Rihanna’ “Umbrella”, with approximately 20,000 viewers per day, and she eventually able to acquire attention from viewers and potential record company by singing with a unique voice and now she is a singer under Hollywood Records (Marie Digby Online 2008).

Marie Digby video in YouTube


However, YouTube had alleged in hosting inappropriate video which insults the Thai King, in which Thai viewers are so mad at the whole situation, as their culture illustrate a high reverence towards their King. Therefore, in order to solve that problem, YouTube has removed all the related videos in order to carry out their ethical responsibilities (Jones 2007).

Therefore, the new form of media such as YouTube, have its benefits and also its drawback, but it will still be the most effective medium to share videos for both entertainment and knowledge purposes. Therefore, YouTube should developed their system towards safety circumstances, where else everybody are able to view videos which suitable for all ages.

Reference list

Jones, A, EContent: Digital Content Strategies & Resources, YouTube’s Legal Issue Grow, viewed at 5th May 2008,
<http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=39887>


Marie Digby Online 2008, Who is Marie Digby, viewed at 5th May 2008,
<http://marie-digby.org/>

YouTube: Broadcast Yourself 2008, Company History, viewed at 4th May 2008,
<http://www.youtube.com/t/about>
=39887>

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